Integrated Marketing Campaign

Nordstrom has a wide selection of merchandise, however, they mostly target older shoppers. One great way to help Nordstrom attract younger shoppers is through a targeted marketing campaign aimed at young women for the month of May. This campaign will target young women in high school and college who are looking for graduation dresses or the perfect summer dress. The company will use multiple ways include the Nordstrom Blogs and social media to gain attention to their new summer dresses and market to this younger customer.

The campaign will display features on Nordstrom.com's home page with youthful and exciting images of young women in summer dresses. These photos will entice younger female shoppers and get them interested in purchasing the merchandise. These homepage images, when clicked on, will direct customers to a page filled with new summer dresses that are perfect for graduation and other summer events.

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Blog

The campaign will also be featured through Nordstrom's Blog, "The Thread", as well as the Juniors Blog, "BP Fashion Blog".  It will feature some of their new summer dresses that are also great for graduation and other events for the months of May through September. The blog will include short videos and creative posts showing customers' different ways to style their favorite dresses from day to night or for a special occasion.

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 Social Media

Nordstrom will keep customers up to date through Facebook, Twitter, Instagram, and Pinterest by uploading pictures and links to their favorite dresses. 

Twitter

 

Facebook

 

Instagram

Pinterest

Nordstrom will focus on their Pinterest account. There will be a "pin it to win it" contest. This will be for any customer who is interested. To enter the contest, customers will have to create a Pinterest board with the title "Nordstrom Summer Dresses" and will have to pin at least five of their favorite new dresses from Nordstrom.com. Each pin will need to include the hashtag #NordstromDress. Then they can pin other summer inspirations to the board as well. Each person will have to submit their board links through a special page created for the campaign on Nordstrom.com . The winner of the "pin it to win it" contest will receive a $300 gift card to Nordstrom.com allowing them to purchase their favorite summer dresses. 

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