Aesthetics

Whether in stores or online, Nordstrom's presentation is always visually impressive.

 

Nordstrom.com is very visually appealing to customers from the moment they enter the website. The background on their website is a crisp white that lets the bold product images really stand out.  The basic black font is a nice contrast and keeps the website sleek. The navigation bar is easy to locate and is very convenient to find and shop different categories.

They offer trending recommendations, Lookbooks, advanced search, detailed product images, and multiple zoom options on products. 

Basic navigation exists for trending products.  A select arrow allows you to view more products. Products include clear images, product details, color options, prices, short product description, and customer ratings. 

 

Lookbook's offer a fun unique feel to shopping. It provide customers with unique styling and trend ideas, as well as adds an editorial feel to Nordstrom.com.

Products are shown on models, flat, and on mannequins. Product pages are organized and customer ratings are easy to find as are product descriptions, sizes, price, color options, add to shopping bag or wish list, and use an advanced zoom feature. 

Customers are also offered various options when viewing a product for other items to complete a look, and/or similar products to the one they are currently viewing.