Blogs:
Nordstrom has four different blogs within their website for its shoppers to read, learn about new products, see behind the scene, follow Nordstrom through fashion week, get styling and trend tips, watch videos, and more!
Nordstrom has four different blogs within their website for its shoppers to read, learn about new products, see behind the scene, follow Nordstrom through fashion week, get styling and trend tips, watch videos, and more!
Product Description:
Nordstrom's product descriptions are detailed and to the point. They provide details about the product's materials, measurements, and other basic information. The product is also described with a fun sentence explaining what exactly it is and does and how it will look when you wear it. This definitely adds personality to the product descriptions making each product feel individualized and more appealing to the customer.
Nordstrom's product descriptions are detailed and to the point. They provide details about the product's materials, measurements, and other basic information. The product is also described with a fun sentence explaining what exactly it is and does and how it will look when you wear it. This definitely adds personality to the product descriptions making each product feel individualized and more appealing to the customer.
Advertorials:
Nordstrom does many different types of
features on their Blog; The Thread. One Advertorial that stood out was a
collaboration called NYLON x Nordstrom, with Nylon TV and blogger Olivia Lopez
from Lust For Life. They created a video where Olivia is shown shopping and selecting merchandise from Nordstrom's Savvy department styling
and creating different looks. Although this form of Advertorial was
not in a written format, she was able to share her thoughts through a
video, which can be even more personal to viewers and shoppers of Nordstrom's Savvy
department. She discusses why and what she loves about these Nordstrom
products. Olivia stated that with Nordstrom's Savvy department she can create
"killer looks with killer prices, that are perfect for whatever you're up
to, whether it's date night or just a casual hangout with friends". Not
only is Nordstrom drawing attention to their Savvy department but
they have someone who can relate to these shoppers. She shared her
opinion regarding what makes this department so great to shop at.
Trend Info:
Nordstrom's Blog is filled with trend
tips for its customers. The "Trend Note" page on "The Thread"
shares stylist's picks, what items to wear now, inspirations, new products,
street style, how to videos, and more.
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