Editorial/ Descriptive Writing

Blogs:

Nordstrom has four different blogs within their website for its shoppers to read, learn about new products, see behind the scene, follow Nordstrom through fashion week, get styling and trend tips, watch videos, and more!












Product Description:
Nordstrom's product descriptions are detailed and to the point. They provide details  about the product's materials, measurements, and other basic information. The product is also described with a fun sentence explaining what exactly it is and does and how it  will look when you wear it. This definitely adds personality to the product descriptions making  each product feel individualized and more appealing to the customer. 




Advertorials:


Nordstrom does many different types of features on their Blog; The Thread. One Advertorial that stood out was a collaboration called NYLON x Nordstrom, with Nylon TV and blogger Olivia Lopez from Lust For Life. They created a video where Olivia is  shown shopping and selecting  merchandise from Nordstrom's Savvy department styling and creating  different looks. Although this form of Advertorial was not in a written format, she was able to share her thoughts through a video, which can be even more personal to viewers and shoppers of Nordstrom's Savvy department. She discusses why and what she loves about these Nordstrom products. Olivia stated that with Nordstrom's Savvy department she can create "killer looks with killer prices, that are perfect for whatever you're up to, whether it's date night or just a casual hangout with friends". Not only is Nordstrom drawing attention to their Savvy department but they have someone who can relate  to these shoppers. She shared her opinion regarding what makes this department so great to shop at. 



Trend Info:

Nordstrom's Blog is filled with trend tips for its customers. The "Trend Note" page on "The Thread" shares stylist's picks, what items to wear now, inspirations, new products, street style, how to videos, and more.  





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