Innovation

Nordstrom has what they call the "Innovation Lab" which is a flexible, independent division that tests and creates new concepts each week for Nordstrom, such as adding sales floor mobile devices and the iPhone app. 

They use advancements in technology  to benefit customers online and in stores. It promotes more customer loyalty and keeps Nordstrom.com on top and ahead of other retailers with their "Innovation Lab" always working to make things better and more convenient for its customers. 

Virtual Dressing Room

I think Nordstrom should continue to make advancements and possibly add a virtual dressing room where customers would be able to virtually try on the products they wish to purchase. This would increase customers' confidence in purchasing a product before trying it on. Although Nordstrom.com has a size finder feature, this virtual fitting room will fit nicely along with that and physically show customers what that product and size will look like when on.